How do you integrate Low Code into your business?
How can you take advantage of it?
What is “Low Code”?
“Low Code” is a new way to build digital experiences and products. It consists of combining newer technologies to build living, breathing digital products without writing excessive amounts of code.
Inherent in its name, Low Code is a way to build experiences with minimal code. This frees you and your team up to focus on your users and their experience, rather than spending all that time engineering.
Not every product is built the same way. Nor should it be. Low Code enables you to mix and match technologies and methodologies for the best possible digital experience for both your users and your engineering team.
With dramatically less code needing to be written, Low Code enables you to save money by reducing the amount of engineering hours you allocate for each product or feature.
With Low Code, speed is the name of the game. Low Code enables you to get Minimum Viable Products (MVPs) in front of users faster, which will generate user feedback faster, which will influence your product development faster still.
At the end of the day, the only thing that truly matters is how fast you bring your product or experience to the market. Low Code enables you to launch much faster by way of less development time, more iteration cycles, and more user feedback!
While Low Code is effective, it’s not perfect for every situation. Many of these tools are new and require their own learning curve. Some senior staff may be uncomfortable with the tools or prefer to hard code everything. But if those hurdles are addressed properly, specific use cases are perfect for a Low Code approach.
Enterprise companies, while many have a ton of resources and time built into their sprint cycles, have large milestones to hit and could benefit from the agility of a Low Code approach. Many of these companies struggle with speed to market given the natural constraints of large organizations. A typical process looks like this: a department submits a request to IT to make a change, pull a report, or launch a product and then are forced to wait for results, while the IT department is simultaneously getting inundated with more and more requests.
Low Code enables enterprise companies to launch MVPs and fully featured products much faster than traditional development. By launching quickly and iterating rapidly, enterprise companies can compete with startups who are using minimal technologies/frameworks and whose feedback loops are constantly running.
Low Code works well for external applications as well as internal tools. Expertly designed internal tools enable organizations of all sizes to reduce bottlenecks, increase collaboration and just get more stuff done. Low Code is perfect for building simple yet effective internal applications that will enable you to get more out of your team.
Best of all, Low Code enables your organization to run experiments quickly and safely, without spending a whole quarter or fiscal year seeing if something works. With shorter sprint cycles and less technical debt, Low Code is your team’s secret weapon in validating an idea, a market or a business segment at high speed, low cost.
Series A and Beyond Startups
Startups are another great use case for Low Code. While you may have some traction in the market, there’s no question you’re strapped for resources. Whether you’re short on engineers, tools, time, or all three, Low Code can help you get more out of what you have. Low Code allows you to maximize your resources while simultaneously staying lean and productive.
As a budding startup, you likely have traction or interest from a couple user types or markets, but aren’t sure which direction to commit to. Low Code helps you and your team decide where to focus by enabling you to ship early and often. Don’t waste your team’s precious time and energy chasing down a potential pivot if the product-market fit isn’t there. Use Low Code to test and retest where to start allocating your resources.
If you’re lucky, you probably have a few early adopters who really love your product. And as they continue using it, they’ll likely have one-off requests or solutions they think would be beneficial for your company to build. Simultaneously satisfy that customer and test those features with Low Code. Build custom solutions - even if you never productize them for anyone else - rapidly and with low consequence by creating with Low Code.
Early Stage Startups
Seed stage and earlier startups are another great candidate for Low Code. As a founder, you likely have a healthy skepticism of your idea, but have a deep instinct it’s worth trying. Leverage Low Code to test your idea without spending a ton of your precious resources and make changes quickly as initial feedback comes in. Pre-traction, pre-funding, and pre-certainty, Low Code enables you to get your idea out there as fast as possible while maintaining flexibility in case of the inevitable pivot.
If you’re a solo founder or small team, you want to gain users as soon as possible, ideally before you even have a real product. Use Low Code to get a prototype out there and test for interest, create buzz, or inform initial product development.
At the beginning, the experience is everything. “Does it work and do I enjoy using it?” Are user questions you want to answer as early and as strongly as possible. Use Low Code to your advantage - get the user experience right without building too much of a code base.
As a small startup you’re likely trying to build a product and a real business simultaneously. Build a lightweight product using Low Code and generate the user base and initial revenues now in order to invest in hard code and heavier technologies down the road.
As a modern web agency, we leverage both our deep technical knowledge and our experience with the newest tools and technologies to build your project the right way. From fully-coded and custom to Low Code to some combination of the two, we adapt for each unique experience.